HOME OF THE MUSIC ECOSYSTEM
Any fan of electronic sounds has come across the name, Mark Farina. Known for his elegant production techniques and flawless DJing, he is the Bay Area’s most important electronic export. “That’s How (Original Mix)” skates the deep house/downtempo line with a poppy baseline and distorted vocals. Smooth and in control goes one of San Francisco’s most prolific producers.
Mark Farina
“That’s How” (download mp3)
from “Geograffiti EP”
(Great Lakes Audio)
“That’s How“ (play)
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From the time I discovered there was a world of great music seething beyond my brother’s record collection, I have spent the majority of my energy exploring music that is new to me. I grew up listening to hip-hop, electronic and jazz. By the time I was 14 I started bedroom DJing. During high school I started my perpetual mixtape quest. Eventually I amassed enough gear and dirty-used records to turn what should have been a laundry room into a home studio. Two of my songs where deemed worthy enough to be included in Fun Fun Fun Recording’s Mp3 Jackpot Winners Vol. 1 – Meditations (by a father), and Sick. It was during that exciting time that I first heard of MP3. I immediately saw how artist like myself would be able to exploit this new technology as a vehicle for delivering music straight to their fans. Subverse2ten is the latest median that I use for discovering, filtering and distributing new music to music fans who find themselves always slightly ahead of the curve. I still hold the same enthusiasm and love of new music as I did when I was a kid. I hope you enjoy the music you find here as much as I do.
